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apid Eye Media cc is Don Bayley's photographic and consulting business, based in Cape Town, South Africa.

He founded the business in 2007 after discovering there was more to life than working for big companies. Rapid Eye Media benefits from his training in the arts, sciences and business, all of which intersect in commercial photography.

In his previous life, he worked as a writer, editor, photographer, designer and manager in print and online publishing. Career highlights include having served as managing editor and science editor of The Sunday Independent and being entrusted with the birth of Independent Online (IOL) as launch editor.

In the 1990s he spent a few years working in London on The Times and The Independent. Since returning to South Africa, he has designed the look and feel of several major newspapers.

He has also acted as a publication design and production consultant to major government organisations and private-sector companies.

As an entertaining sideline, he produces dummy newspapers as props for feature films. These have included Lord of War (starring Nicolas Cage) and The Blood Diamond (Leonardo DiCaprio).


With sales of 30,000 images a year, he is one of the most successful South African photographers offering his pictures through the international agencies iStockphoto and Getty Images.

If you need a photographer for your publication or occasion, phone Don on 082-652-1108 or email him at

If you're a company with an interesting publishing project and you need expert help, he may also be available for editing, design and consulting work.

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All the pictures on this website are Don Bayley. All rights reserved. Copying and reuse strictly prohibited.